Brooks partners with the Lake Annecy Marathon

Brooks continues its expansion in France

Brooks is an undisputed reference in the United States, but the brand is still carving out a leading position in the French market. It is enjoying strong growth and winning over more and more French runners of all levels. Already a partner of the renowned Barcelona Half Marathon, Brooks is underlining its ambitions by joining forces with a major event in France.

Through this partnership, Brooks aims to strengthen its ties with the French running community and promote its values of innovation, performance and passion. Whether they are first-time runners or seasoned marathoners, Brooks offers a range of high-performance, comfortable products to meet every runner’s needs, whatever the distance. The Brooks Marathon du Lac d’Annecy will give runners and the general public the perfect opportunity to discover and test the brand’s latest innovations, including the Glycerin 22 and the Hyperion Elite 4 PB.

The Lake Annecy Marathon: a historic race that has become a must-run

© Morgan BOVE / PHOTORUNNING

With 13,000 participants and seemingly endless waiting lists, the Lake Annecy Marathon has established itself as a highlight of the French running calendar. Founded in 1980, it is regarded as one of France’s finest races. Organised by the AHSA (Annecy Haute-Savoie Athlétisme), it holds a FFA national label and draws performance-focused runners every year with its fast, highly runnable course.

The event is open to everyone and features four main races: 5K, 10K, half marathon and marathon, spread over two days. Runner demand matches the event’s stature, with entries selling out as early as October. In the heart of Haute-Savoie, Annecy is a true paradise for outdoor sports enthusiasts, and the course offers an exceptional setting between lake and mountains.

| For the organisers, the partnership provides significant support as they continue to grow and deliver an ever higher-quality, more sustainable experience for participants. There is little doubt that the involvement of a major equipment brand like Brooks will further enhance the event’s prestige and attract even more passionate runners.

With this strategic partnership and the launch of its latest innovations, Brooks is taking another step forward in its development in France.

By joining forces with a landmark event such as the Brooks Marathon du Lac d’Annecy, the brand is reaffirming its commitment to staying close to runners and offering products that combine performance, comfort and accessibility.

This partnership marks the beginning of a new era for Brooks, which is establishing itself more than ever as a key player in running in France.