The Loop: Salomon, Tonton Outdoor and Citadium team up for a 20 km urban route in Paris

Urban running continues to evolve. Away from rigid, time-focused formats and monotonous stretches of asphalt, the focus is shifting towards breaking down boundaries between disciplines and bringing cultures together. That is precisely the ambition behind The Loop, a hybrid experience bringing together three major names from the scene: Haute-Savoie-based brand Salomon, specialist outdoor retailer Tonton Outdoor and Paris streetwear institution Citadium.

A hybrid 20 km route between Le Marais and Caumartin

The day’s programme features a 20 km urban route linking two iconic locations in Paris. The starting signal will be given at 1 p.m. from the Tonton Outdoor store (109 rue du Temple, Paris 3rd arrondissement), a meeting point for outdoor gear enthusiasts. Participants will then make their way to the iconic Citadium store (rue de Caumartin, Paris 9th arrondissement), with the finish expected at around 8 p.m.

But make no mistake, The Loop is not your standard Parisian 20 km. This alternative route will mix running, brisk walking and a range of challenges, with surprises along the way. Fully kitted out by Salomon, a leading name in the gorpcore trend and in bringing technical performance to the city, runners will test the gear in real-world conditions while seeing the capital from a whole new perspective.

The Loop represents a natural meeting point between urban lifestyle culture and outdoor expertise. We wanted to create a hybrid format where pushing your limits goes hand in hand with enjoyment, sharing and team spirit.

120 participants, six teams and a festive finish

To foster this sense of unity and put community first, the event will bring together an exclusive field of 120 participants, split into six teams of 20 people. Each group will be led by a content creator serving as captain, helping set a relaxed, shared pace.

Once the loop is complete and the finish line has been crossed at Citadium Paris, the effort will give way to celebration. The evening will continue inside the streetwear temple with a DJ set and a lively post-race gathering, underlining how modern running is now as much about the culture around it as it is about the effort itself.