© Nike
Nike After Dark Tour 2025: a women-only running event
Running is one of the brand with the Swoosh’s signature sports. Nike appeals thanks to its history, iconic status, design, and constant innovation. In recent years, its events dedicated to running have multiplied, becoming ever more ambitious and spectacular. The After Dark Tour is a prime example, designed to showcase women runners and their gear.
Nike once again made a big statement with a large-scale international circuit made up of women-only races. Seoul, Sydney, Shanghai, Mexico City, Los Angeles, Mumbai, and London — each stop celebrated the global community of women runners. More than a competition, the After Dark Tour established itself as a fully immersive experience.
Over 10K or half marathon distances, runners of all levels came together to take over the streets of some of the world’s biggest cities. The brand highlighted inclusivity by encouraging more women to run, especially at a time of day when darkness can become a barrier. The movement invited women to lace up, to reclaim public space, whether beginners or experienced athletes. It further strengthened Nike’s commitment to supporting the growth of women’s sport.
| A final stop in London
The final leg of the Nike After Dark Tour was held in the heart of the British capital on Sunday, 23 November. The event also stood out thanks to the Rebel by Design exhibition, which focused on gear created to combine safety and style. Five cities were represented: Milan, Barcelona, Berlin, London and Paris. Each collective received a custom race outfit built around the theme “Rebel Runner,” designed by two creators from their own country. Five French content creators and runners represented France, wearing pieces that showcased French expertise in corsetry.
| Outfits designed to highlight women’s running
The native of Réunion Island was deeply struck by her trip to London, starting with the delivery of the unique race kit. “These outfits make you feel more confident during a night run. It is a way of reclaiming public space,” explains the participant, who trained as a camera operator and motion designer. “Many women do not dare to run at night, either alone or in groups, out of fear or a sense of insecurity.”
The French outfits were designed by designers and stylists Georgie Salama (@gigiecouture) and Iris Gonzales (@irisgzs). Their goal was to propose a comfortable race ensemble that highlights an anti-conformist spirit and the history of the corset. The creators reworked Nike pieces available in stores, adding Parisian touches. “The outfits were gorgeous, practical, with a really successful rebellious feel,” marvels Onille Hoareau.
| An all-women’s race
The following day, a 10 km race took place in three ability-based races, on a 2.5 km loop. A one-kilometre qualifier had made it possible to sort the 5,000 starters into different waves. “It was a new concept that we are not used to seeing in traditional competitions,” she observed enthusiastically. It was a way to ensure that no one ever had to run alone, thanks to the short loops and the distribution of the field. “Some runners were there to win, others alternated walking and running. We supported one another, cheering on the groups we passed. The atmosphere was fully immersive, full of excitement, music and lights.”
Every participant was able to find her place, whether she came to compete seriously or simply to live a memorable experience. “Nike really knows how to organise events, I enjoyed it a lot,” said the young woman, who has been running and cycling for three years.
| Awards ceremony hosted by Olympic champion Keely Hodgkinson
Some athletes were there to race for the win, such as 10 km specialist Charline Heu, who has a personal best of 33:53. Lining up with the Eight Lines running club, she was aiming for first place. She pushed the pace from the opening 500 meters. “I led while managing my effort, it’s never easy to stay at the front. I was overtaken in the final kilometer and finished second. The loop was demanding, with a series of turns and sections running through hangars. The race took place inside the vast ExCeL London convention and exhibition center.”
A member of Entente Oise Athlétisme, Charline Heu enjoyed a packed program, built around a strong visual identity and an intense atmosphere. Spectators gathered around the loop provided constant support and cheering. The event was meticulously organized down to the smallest details, from the awards ceremony to the night-time setting, including the finisher medal designed like a piece of jewelry. “It was the queen, Keely Hodgkinson, who handed us the trophies,” Charline Heu smiled.
“It’s a movement centered on women, and above all on our place in sport. It’s encouraging to see that we are increasingly represented by brands today. The concept is brilliant, I had a magical girls’ weekend with an amazing team.”
Charline Heu
| Bringing women together through sport
The Nike After Dark Tour aimed both to showcase women’s sport and to bring women together around a shared passion. It was a moment to run with friends, but also to meet other female runners. “It was a place for exchange, whether on the start line or during our preparation,” says Onille Hoareau.
“The message is powerful. Women’s sport is still not highlighted enough. We need to reclaim the streets and the night through events like the After Dark Tour or the 10 km de la Parisienne. Many women still hesitate to run in groups or to join clubs. When we can move together and have a space to do so, it is a valuable initiative.”
Onille Hoareau
For running enthusiasts like Onille Hoareau, taking part in this kind of event is a way to promote the momentum of women in sport, in a supportive and memorable environment. “Taking part means showing that we want to run, that we want to practice our sport without being judged for what we wear or the way we move,” sums up the content creator.
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Emma BERT
Journaliste