Paris Half Marathon and Marathon 2027: Prices, bibs, new courses and everything you need to know

Since 1998, there had been virtually no suspense over who would organize the capital’s two biggest running events. The outcome had seemed a foregone conclusion. This year officially marks a break with a tradition that had stood for 29 years. After nearly three decades under the banner of Amaury Sport Organisation (ASO, owner of L’Équipe), the Paris Marathon and Paris Half Marathon are changing organizers. On May 20, the Paris City Council awarded the concession to Cadence Running United for the 2027 to 2030 editions.

The press conference was highly anticipated on Tuesday morning, with plenty of questions still unanswered and, as expected, a clear intention to break with ASO and introduce a new model. The ambition is to make the marathon more closely aligned with the capital’s public policies, with a stronger focus on accessibility, solidarity and environmental impact.

Maxime Sauvage, Paris deputy mayor in charge of sport, sports facilities and equal access to sport, set the tone from the opening remarks, immediately placing both events under the sign of change: « A new dimension, a new era. »

Call it the ASICS Marathon de Paris!

First up, the worst-kept secret in the small running world is out: the Paris Marathon, celebrating its 50th edition in 2027, is becoming the ASICS Marathon de Paris. The Japanese sportswear brand, an official race partner since 2009, had nevertheless renewed its contract for a fourth time, with a commitment running through 2031, ultimately rendered void by the new concession. ASICS will become the race’s title partner from 2027, replacing Schneider Electric, which had held the position since 2013 and will remain involved as a major partner focused on environmental issues.

The 50th edition gives us a unique opportunity to celebrate the history of the Paris Marathon while opening an ambitious new chapter with ASICS. Our shared goal is to create an exceptional experience for every runner and an event that resonates far beyond the course, an event that brings people together and allows the whole city to share the joy of running.

This new chapter also comes with a new visual identity and a new slogan: « Joy Runs Through the Streets », which is intended to embody a new ambition for the Paris race.

Becoming the naming partner of the Paris Marathon is an immense source of pride for ASICS. After 17 years of collaboration, we have seen just how much this event means to runners, supporters and the communities that fill the streets of Paris with energy and enthusiasm. Every runner comes to the start line with their own story: early-morning wake-up calls, good days and bad days, months of preparation and a deeply personal motivation to keep moving forward. We want to honor every one of those journeys by creating an experience shaped by runners, for runners; an experience that celebrates the joy, emotion and uplifting power of movement, while bringing our founding philosophy, ‘A sound mind in a sound body’, to life in Paris and beyond.

The HOKA Semi de Paris keeps its title partnership

The half marathon, meanwhile, will retain its HOKA Semi de Paris identity. « Finding new ways to make runners feel the thrill », says Mathieu Badier, HOKA’s marketing director for France. In 2024, the Haute-Savoie-based sportswear brand announced a six-year partnership with the Paris Half Marathon, running through 2030, taking over from adidas, which had supported the Île-de-France race since 2012. The Paris Half Marathon’s new slogan has also been announced: « Let’s Run Paris Differently ». 

Race bibs will now be allocated by lottery

The news leaked on September 1. It represents the biggest change, affecting access to race bibs. The organizers will abandon the first-come, first-served system in favor of a lottery. The entry window will remain open for several weeks, eliminating the mad rush to log on as soon as registration opens. The change brings Paris closer to the model used by several major international marathons. Seven of the eight World Marathon Majors now use a lottery system for all or some of their entries, with Sydney joining the Majors in 2025.

The Paris Half Marathon, scheduled for March 4, will also be covered by the new system. The logic is clear. A runner’s chances of getting a bib will no longer depend on how quickly they log on or whether they are willing to pay more. The lottery will become the common entry point for all applicants. The aim, of course, is to bring more peace of mind to the allocation process.

To enter the 2027 Paris Marathon, the lottery will open on Tuesday, September 8 at 2 p.m. and remain open until September 30. The draw will take place on October 1. Selected runners will be notified by email and will have 72 hours to finalize their registration and pay for their bib. After that deadline, unconfirmed places will be put back into the draw and offered to other runners. In case of unforeseen circumstances, an official resale platform will also be set up, allowing runners who can no longer take part to transfer their bib.

One fixed price: €169 for the marathon and €79 for the half marathon

Another significant change is the end of the Paris Marathon’s traditional tiered pricing. Cadence Running United has announced a single public entry fee of €169 for the Paris Marathon and €79 for the Paris Half Marathon. FFA-licensed runners will receive a 5% discount on their entry. A special rate will also be offered to RSA and AAH recipients, students receiving needs-based grants and jobseekers, with 1,000 marathon bibs at €50 and 1,000 half marathon bibs at €25.

Runners will still be able to join a charity bib program, allowing them to take part while supporting a cause close to their hearts (€85 participation fee and a minimum €420 fundraising target for the marathon; €40 participation fee and a minimum €210 fundraising target for the half marathon).

Teams of 2 to 6 runners

Are you a company, charity, student group or simply a group of friends who want to experience the 2027 Paris Marathon together? That is now possible through the new “Team Spirit” program. If one team member is selected in the lottery, they will be able to confirm the registration of the entire team. This is not a relay race.

The marathon and half marathon courses will be unveiled early in the year

Rumors about the 2027 Paris Marathon course have been building for months, but we will have to wait a little longer. Cadence Running United does, however, want the course to stand the test of time. Rather than a one-off change, it is expected to remain in place for several editions during the concession running through 2030. According to our information, the race should still start on the Champs-Élysées.

The HOKA Semi de Paris course will also be unveiled early in the year, but it will follow the opposite philosophy. It is expected to evolve over the next four years, with the ambition of showcasing all of the capital’s districts and arrondissements over successive editions. AG2R La Mondiale, already heavily involved in running through events including the 10K Montmartre, Marseille-Cassis, the Bordeaux Marathon and the Beaujolais Marathon, is becoming the half marathon’s main partner.

An interesting choice from both a sporting and an event perspective: a marathon with a relatively stable benchmark course, while the half marathon leans more heavily into discovery and novelty.

Even more sustainable and environmentally responsible

Cadence Running United also intends to continue the environmental work already undertaken at the Paris races « while keeping the runner experience optimal », Laurent Sturtz adds. The finisher T-shirt and medal will now be optional during registration. The change is intended to limit the production of items that not every participant necessarily wants.

The policy regarding aid stations will also remain in place, with the aim of operating without single-use plastic bottles or cups and reducing the waste generated by tens of thousands of runners. The change is part of a broader policy framework that respects Paris’s environmental commitments. To give participants greater comfort and peace of mind, water stations will also be doubled, with one every 2.5 kilometers. Runners will also be able to count on Nutripure, the event’s new official partner, which takes over from Tā Energy at the aid stations.

The half marathon in March, the marathon in April

Both races will keep their place on the Paris calendar: the HOKA Semi de Paris will take place on March 7, 2027, followed by the ASICS Marathon de Paris on April 4. The final field size is currently being reviewed by the organizers. The organization intends to continue its efforts to move toward gender parity among participants over time.

The Running Show will also continue, giving runners support ahead of race day. Activities will be organized to encourage spectators to join the celebration and cheer on the runners, with more information to be released in early 2027. An elite field is planned for the 2027 edition, with the aim of once again bringing together top-level athletes.

Paris Marathon 2027: the key takeaways