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New Balance unveils the official 2025 New York City Marathon collection

CL
By Clément Laborieux

Published on Thu, September 10, 2026

Updated on Thu, September 10, 2026

New Balance unveils the official 2025 New York City Marathon collection
© New Balance

The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. And when a race is one of the Majors, an official collection is part of the package. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon. As it does every year, the American brand has created a collection dedicated to the event. If you are among the lucky runners with a bib, get your wallet ready for the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.

A technical collection with plenty of style

The collection is made up mainly of technical products designed specifically for running, alongside a handful of lifestyle pieces. It celebrates every stage of the marathon journey: the long months of training, race day, and of course the celebrations and the post-race glow.

➜ Runners can already pick up the training essentials, including the Athletics T-shirt and RC shorts, as well as the FuelCell Rebel v5, a comfortable, lightweight and responsive model that can handle every kind of training run. It is certainly one of the most versatile shoes on the market.

➜ September 4 marked the launch of the FuelCell SuperComp Elite v5 in its New York City Marathon edition. The brand’s top racing shoe features a carbon plate and is built for runners chasing a personal best. Finished with the TCS New York City Marathon logo, it looks seriously sharp.

➜ Finally, the must-have Finisher pieces arrive on October 9, including the famous official marathon jacket: a cult item, and a powerful symbol of pride and recognition within the running community.

The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance

The marathon jacket, a badge of pride

In New York, wearing the marathon jacket means something. It is a mark of recognition, almost a rite of passage for those who have conquered 42.195 km through the Big Apple. As the NYC Marathon is one of the Majors, becoming a finisher in this iconic race carries real prestige. In 2025, the jacket gets a more modern fit and improved comfort. It has light insulation to block the wind and help maintain a comfortable body temperature while running. The perfect jacket for winter miles, with plenty of style. The famous New York Road Runners logo remains on the sleeve, much to the delight of the purists. For every finisher, this jacket is far more than clothing: it is proof of a dream achieved and a symbol of belonging to a very exclusive circle of runners.

The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance

Celebrating an iconic race

With more than 55,000 finishers expected and millions of spectators, the New York City Marathon is considered one of the biggest running events in the world. Crossing the city’s five boroughs, Staten Island, Brooklyn, Queens, the Bronx and Manhattan, drawing energy from a roaring crowd and crossing the finish line in Central Park: it is a unique experience, and one this collection aims to capture in every detail. Each piece celebrates the city’s energy, while the shoes feature details inspired by the marathon logo and the spirit of New York.

“We are proud to celebrate every step of the runners’ journey, from their first training miles to race day and beyond, with cutting-edge performance apparel, everyday memorabilia and footwear, including the iconic official New York City Marathon jacket.”

Jeff Garabedian, General Manager, Running Apparel at New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance
The New York City Marathon is far more than a race. It is a dream, a legendary challenge and a true achievement for millions of runners around the world. For the ninth consecutive year, New Balance is an official partner of the TCS New York City Marathon, and the American brand has created a collection dedicated to the event. If you are lucky enough to have a bib, get your wallet ready at the expo: resisting the iconic TCS NYC Marathon Jacket will be tough.© New Balance

New Balance has gone all in with its 2025 collection. This is not just a matter of adding a few race-day details to existing products: the brand is giving marathoners highly technical apparel and, above all, a piece of history. Wearing the New York City Marathon jacket, shoes or T-shirt is about more than wearing a piece of fabric. It means stepping into the story of this legendary race and celebrating a dream shared by runners around the world.

✔ Find the full collection on the official New Balance website.