Salomon's Sync, an immersive photo expo in the heart of the New York City Marathon

Sync, an expo that captures life in New York's neighborhoods

Ahead of the 55th New York City Marathon, Julien Caldarone and Sébastien Lorsbach followed the course through the famous five boroughs, from Staten Island to Manhattan via Brooklyn, Queens and the Bronx. Instead of shooting the race symbols we're used to seeing, they photographed the people who keep these neighborhoods alive. It's a more creative and, above all, more immersive approach, true to the real New York, always on the move. For every runner lining up on Sunday, Sync is the perfect place to discover the city's neighborhoods before running through them. And once you're out on the course, these images may come to life in the best possible way.

Five ways to move through the city

A chess player, a bike courier, a skater, a runner, an artist. Five very different activities, five unique environments, five ways of getting around the Big Apple. By following the movements of these five profiles, the photographers explored motion and how it syncs with the New York environment. New York is a city that never stops simmering, with endless cultural diversity and an architectural scale that makes your head spin. It's the perfect cocktail to feed the creativity you find on every street corner, in every moment of city life, every trip, every movement.

Plenty of people here move at a hundred miles an hour, but some take their time. For Salomon, a brand born from performance, the expo is an original way to extend the marathon story beyond the race itself, and to show how movement links sport and culture. To showcase New Yorkers' heritage, Sync relies on the curious eye of the two artists behind the lens, and on a tightly crafted production by Studio Lamadone.

New York celebrates 50 years of its iconic five-borough course

The timing couldn't be better. This year, New York celebrates 50 years of its legendary course through the five boroughs. When it started in 1970, the marathon was run entirely in Central Park, with runners completing several laps. In 1976, a new route took shape, crossing Staten Island, Brooklyn, Queens, Manhattan and the Bronx. Almost half a century later, the New York City Marathon set a participation record last year with more than 59,000 finishers, and the 2026 medal pays tribute to the five boroughs. The same five boroughs Julien Caldarone and Sébastien Lorsbach covered on foot to bring Sync to life.

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Visit the expo as a recon for Sunday's race

Beyond its artistic and cultural side, the expo can also serve as a recon for runners toeing the line this Sunday. After months of studying the course online, you finally put faces and places to the names along the route. And on Sunday, these images will come to life mile after mile. The grind of the five bridges, the shifts in mood between the chaos of Lafayette Avenue and the calm of Williamsburg, the silence of the Queensboro Bridge before the wall of sound on First Avenue, then the long climb up Fifth Avenue and the final rises in Central Park... The New York City Marathon really is in a class of its own.

With excitement building in the streets of New York, Sync is a great way for runners to get into the spirit of the race, and even more so into the spirit of the city. Because the New York City Marathon is more than a race: it's a true odyssey through every one of its neighborhoods. Judging by the first images, Salomon does a superb job of highlighting the movement and life of these neighborhoods, in a smart crossover between sport and culture. The ideal warm-up before Sunday's big dance.

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