Nutripure named official nutrition and hydration partner of Paris Marathon through 2030
French brand Nutripure is to become the official nutrition and hydration partner of the ASICS Paris Marathon from 2027 to 2030.
The news broke on Tuesday. A new chapter is beginning for France’s flagship road race. As the ASICS Paris Marathon prepares to celebrate its 50th edition on 4 April, new organisers Cadence Running United have officially announced a strategic partnership with Nutripure. The Toulouse-based sports nutrition and health brand will become the event’s Official Sports Hydration and Nutrition Partner for the next four editions, from 2027 to 2030.
For runners taking on France’s most popular 42.195 km, nutrition has become just as crucial as physical preparation and weekly mileage. The partnership addresses a clear priority for the tens of thousands of marathoners looking for better performance, digestive comfort and overall health.
It is worth noting that Cassandre Beaugrand, Olympic triathlon champion, Félix Bour, selected for the Paris Olympics marathon, and Aurélien Dunand-Pallaz, one of the world’s leading trail runners, are three top-level French athletes who belong to Team Nutripure. They use and represent the French supplements and sports nutrition brand to optimise their training, recovery and race-day performances.
From the first kilometre to the finish line: a presence every step of the way
For runners, the partnership will be about far more than branding on the race arches. Nutripure’s involvement will cover every stage of preparation in a practical, hands-on way:
On the course : Nutripure products will be made available to participants at the official aid stations, supporting effort, carbohydrate intake and electrolyte balance throughout the 42.195 km.
At the Running Festival (Marathon Expo) : The brand will have a dedicated space where runners can speak with experts, try the product ranges, fine-tune their race-day fuelling strategy and access exclusive experiences.
Day to day : Enhanced digital support will guide athletes throughout the weeks of preparation, covering glycaemic load, glycogen replenishment and nutrition management during training and the taper.
A philosophy grounded in science and real-world experience
Founded in Toulouse in 2018 by brothers Christophe and Florent Carrio, Nutripure has established itself within a few years as a leading name in nutraceuticals and sports nutrition in France. Built on transparency, high-quality raw materials and scientific validation of its formulas, the brand takes particular care to exclude unnecessary additives.
A marathon is much more than a race; it is often the challenge of a lifetime. A test of self-transcendence made possible by consistent discipline and the unwavering support of those closest to you. Supporting everyone who takes on this challenge, helping them with their nutrition and health over the next four editions in the magnificent setting of Paris, is a tremendous source of pride for us.
A welcome upgrade for the field
Too often overlooked, race nutrition is one of the keys to a successful marathon. Replenishing carbohydrate stores, keeping your stomach settled and replacing sweat losses with the right minerals can help prevent the sudden blow-up at 30 km, whether the goal is a personal best or simply making it to the finish.
Nutripure’s arrival at the Paris Marathon signals a genuine ambition to make sports nutrition more accessible. The brand will offer all runners products that are healthy, easy to digest and genuinely effective over the distance.